[Afro-Latinos have been grossly undercounted in previous census drives.] Such an undercount not only denies the African aspect of Latino identity, it deprives organizations of resources they need to improve the lives of this community.
By proclaiming Check Both!/¡Chequea las dos! the bilingual media spots highlight the importance for Latinos of African descent to self-identify as such on the Census.
The implications of the count are far-reaching, determining how $400 billion in federal funds are distributed to local governments each year. Over 10 years, a community could lose a projected $1.2 million of federal funding for housing, health and education programs for every 100 persons that are not counted, according to the NAACP. Studies have established that despite a higher educational level, Black Latinos have the highest rate of unemployment and are more likely to live below the poverty level than other Latinos.
Thursday, March 25, 2010
Chequea Las Dos: Black and Latino
Here's an example of the power of uniting. (This video and text were created by the Afrolatinoforum Channel):