Thursday, May 09, 2013

If Somebody Hurts You: Message for Children Only

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What they're doing in Spain to help child abuse victims:

Child Abuse Hotline Ad Uses Photographic Trick That Makes It Visible Only To Children From The Huffington Post, May 6:

A Spanish organization called FundaciĆ³n ANAR, or Aid to Children and Adolescents at Risk, created a bus-stop advertisement in April that features the group's hotline number for children to report abuse. But by using a process called lenticular photography, the company made the hotline number, and much of the ad's content, visible only to those under a certain height -- presumably children.

Lenticular photography allows companies to create an image in a way that lets viewers see one of several different photos, depending on where they're standing. In the case of ANAR's ad, anyone taller than 4 feet 5 inches -- the average height of a 10-year-old, according to the group -- would see a picture of a boy with an unmarked face and the following message: "Sometimes, child abuse is only visible to the child suffering it." Anyone under that height would see an image of the boy with a bruised face, the organization's hotline number (116-111) in white text, and the message, "If somebody hurts you, phone us and we'll help you."



4 comments:

Anonymous said...

Very clever...we need this here.

Alicia Benjamin said...

I know! I was blown away by this. They are rally thinking of the children.

Anonymous said...

I pray the adults will heed the warning and they will be punished if they don't. GOD bless the children.

MaDear

Alicia Benjamin said...

I think this ad is bypassing the adults and giving the children a lifeline.