Thursday, May 09, 2013
If Somebody Hurts You: Message for Children Only
What they're doing in Spain to help child abuse victims:
Child Abuse Hotline Ad Uses Photographic Trick That Makes It Visible Only To Children
From The Huffington Post, May 6:
A Spanish organization called Fundación ANAR, or Aid to Children and Adolescents at Risk, created a bus-stop advertisement in April that features the group's hotline number for children to report abuse. But by using a process called lenticular photography, the company made the hotline number, and much of the ad's content, visible only to those under a certain height -- presumably children.
Lenticular photography allows companies to create an image in a way that lets viewers see one of several different photos, depending on where they're standing. In the case of ANAR's ad, anyone taller than 4 feet 5 inches -- the average height of a 10-year-old, according to the group -- would see a picture of a boy with an unmarked face and the following message: "Sometimes, child abuse is only visible to the child suffering it." Anyone under that height would see an image of the boy with a bruised face, the organization's hotline number (116-111) in white text, and the message, "If somebody hurts you, phone us and we'll help you."
Very clever...we need this here.
ReplyDeleteI know! I was blown away by this. They are rally thinking of the children.
ReplyDeleteI pray the adults will heed the warning and they will be punished if they don't. GOD bless the children.
ReplyDeleteMaDear
I think this ad is bypassing the adults and giving the children a lifeline.
ReplyDelete